Hyundai is taking advantage of the economic downturn and competitor struggles by marketing a one-year, no hassle Hyundai Assurance.  If you buy or lease a new Hyundai and lose your job within the next 12 months, they’ll allow you to return the car where they’ll cover most or all of the difference.


It’s a brilliant marketing move that, along with their “America’s Best Warranty”, differentiates Hyundai from competitors.


Digging more into the details of the assurance, they only cover up to $7500. So assuming that people in danger of getting laid off don’t buy cars, this assurance won’t be too financially detrimental in the long run. Question is, will this work and will all the competitors follow?

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Tags: Auto, economic downturn, Hyundai, warranty